Bershama - E-Commerce
“The Bershama design creates a welcoming space for our users. The calming UI has made navigation a breeze for patients.”
Mr. Islam Fathy
The Challenges
Bershama needed a homepage and site design that evoked comfort, with easy access to categories and a seamless journey for patients shopping for medical and cosmetic items.
- Balancing clinical trust for medical products with appealing vibrancy for cosmetics.
- Simplifying navigation for potentially unwell or elderly users.
- Creating a relaxing atmosphere without sacrificing functionality.
The Solution
We led UX/UI design, focusing on wireflows, calming visuals, and iterative prototypes.
Understanding the Client’s Vision
Collaborated with Mr. Islam Fathy on objectives, researching patient-friendly UX practices.
Wire Flow and Wireframes
Mapped user journeys and created low-fidelity wireframes for homepage, products, and checkout.
Designing a Calm, Patient-Centric Homepage
Used soft colors, minimalism, large text, and accessible buttons for relaxation and ease.
Category Segmentation and Prototype Creation
Segmented sections for products, built high-fidelity prototypes with smooth transitions.
The Results
35%
Improvement in User Comfort
4
Months
93%
User Satisfaction Rate
210%
ROI
- check_circle 35% improvement in perceived comfort via user feedback.
- check_circle Intuitive navigation reducing steps to purchase.
- check_circle Balanced aesthetics building trust across categories.
terminal Technologies Used
Key Outcome
The improved UX/UI quickly paid off, enhancing retention without additional costs.
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