Nashmi - E-Commerce Platform for Selling Rugs
“Nashmi's new design guides users perfectly. The room filters and branch info have made shopping more enjoyable.”
Client Representative
The Challenges
Nashmi needed UX/UI to help users find rugs by room type, with integrated branch info to encourage hybrid shopping.
- Guiding users through diverse rugs without clear categorization.
- Lack of awareness about physical branches in Jordan.
- Providing décor suggestions without overwhelming navigation.
The Solution
We focused on UX/UI design, creating smart filters and prototypes for seamless experiences.
Research and Analysis
Studied user shopping behaviors and room-based preferences.
Enhanced Filtering System
Designed room-selection interfaces tailoring rug lists by style/size.
User-Centric Design
Added search refinements, décor suggestions, and visual inspirations.
Branch Information Notification and Prototyping
Integrated notifications/locators, built prototypes, and iterated via testing.
The Results
45%
Reduction in Search Time
4
Months
94%
User Satisfaction Rate
230%
ROI
- check_circle 45% reduction in time to find products.
- check_circle Enhanced trust with branch visibility.
- check_circle Intuitive suggestions improving satisfaction.
terminal Technologies Used
Key Outcome
The platform upgrades quickly paid off, generating more conversions without additional costs.
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